Last week we discovered how we can use the fear of pain or the desire for pleasure to motivate us to take action to achieve our goals.

This week you will discover the single most powerful way to get  yourself to take action. It’s the only way that anything in the universe moves. It’s the only way that anyone has ever achieved anything. Ready? The secret to taking action, however big or small is... take action! In words immortalised by Nike, but ironically first spoken by a Korean Zen master: ‘Just do it!’. 

Action is its own reward. By taking one step, however small, towards something that you really want, you get the ball rolling – you develop momentum. This action positively reinforces itself, propelling you  into the next action, and the next, and the next ...