Hi, welcome to Lifebuilder!

After two years of running my goal-achievement seminar, I’ve noticed that one of the biggest mistakes people make in setting their goals is not making them specific. People put down goals like:

‘I have a great relationship.’
‘I have a successful business.’
‘My body is in perfect shape.’

Those goals are not specific, they are abstract. They could mean many things. Beware of adjectives like ‘great’, ‘successful’ or ‘wonderful’, as these are just positive terms that say almost nothing about what you’re actually aiming for. The best way to get specific is to make sure that your goal is objectively verifiable. Nobody can say as an absolute fact that your business is successful, your relationship is great or your body is perfect, but what can be said with certainty is whether you lost 20 kilo’s, increased your annual profit by 20% or  shout at your spouse anymore.

Think of your brain as a waiter ready to do everything it can to get you what you order. If a waiter asked you what you wanted and you said, ‘Heck, this is a restaurant, so I’ll have some food,’ the waiter is going to stand there dumbfounded. The same thing happens with your brain. Don’t confuse it; be specific about what you’re after.

Until next week - Unleash Your Potential!
 
Justin

Justin Cohen

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Who is Justin Cohen? Justin Cohen, the author of Lifebuilder, is a sought-after conference speaker and trainer specializing in motivation, sales and leadership. "Justin gave a stunning performance! The  consensus in the group was that he was the  best speaker." - Eric Peacock, Director,  Academy of Chief Executives, UK If you are looking for a speaker for your next conference or training session, click here to find out more about Justin Cohen.